This is the first article of a 3-part series on informal entrepreneurship in emerging markets, based on empirical research conducted in the township of Alexandra in Johannesburg, South Africa. Elizabeth Mogale* (not her real name), a 48-year old mother of four, grills chickens on the pavement of 12th avenue in Alexandra, one of Johannesburg’s most … Continue reading Understanding the key challenges of entrepreneurs in informal markets: Learnings from Alexandra