Can selling change the salesperson? Evidence from a field experiment in India
Wheeler Institute for Business and Development PhD Award 2020.
The Wheeler Institute recognises Iris Steenkamp’s research.
Increasing the follow-up rate of patients requiring emergency high-consequence treatment
Improving poorer populations’ chances of getting necessary care The challenge A low attendance rate for urgent, high-consequence treatment is prevalent in the developing world. In poorer countries, ignorance about the illnesses people have, allied to the financial costs of attending for treatment, are two of the main reasons why they fail to show up for…
Saving lives and accelerating innovation?
Antecedents and implications of the Expanded Access Programme in the pharmaceutical industry The lack of access to drugs that treat deadly diseases is a massive global health challenge, especially in developing countries. In 2016, of nearly 37 million people living with HIV, one million died due to a lack of effective drugs and therapies. This…
Pump-priming markets at the base of the pyramid
A randomised controlled trial of push vs. pull marketing strategies in rural India For millions of rural consumers in developing countries, the means used for everyday tasks such as cooking, drinking water, and lighting are potentially lethal acts, even though less harmful alternatives are widely used by their urban contemporaries. The quality, availability and affordability…
Mobile app intervention to improve child health in underprivileged Indian communities
Helping parents make better child nutrition and immunisation decisions The challenge Undernutrition contributes to more than half of all deaths of children under the age of five and is directly linked with economic development (Unicef, 2018a). Lack of immunisation is also a widespread problem in poor communities. Liquidity constraints can make food products unaffordable, resulting…
Workplace tools to reduce the wealth-based attainment gap
Helping workers from poorer backgrounds fulfil their potential The Challenge There is great focus today on providing equal-education opportunities for individuals from poorer backgrounds to help them attain socioeconomic mobility, thereby reducing the attainment gap and inequality. Organisations are the primary source of economic value-generation but, while some studies suggest that large organisations mitigate inequality,…
How the poor use their mobile data: A field experiment in India
Can less flexible data plans make users better off? The challenge Through their increased prevalence, smartphones have become a key social development tool for slum-dwellers. Particularly, they are considered as a ‘force multiplier’ to effectively deliver services and information to isolated markets.Although smartphones carry great potential, accessibility alone may not be enough to make a…
Go your own way: Migration, consumption and status
Measuring how business can empower female migrants Given its importance, many studies have sought to examine the phenomenon of migration. Arguably, the most important limitation of the existing literature is its focus on economic outcomes of migration, largely ignoring social outcomes among migrants and their communities of origin. The purpose of this research is to…
Impacting lives at scale: in conversation with Anshu Gupta
The Wheeler Institute welcomed Anshu Gupta to London Business School, for an inspiring discussion on the intersections of social impact and business strategy drawing from his work with Goonj. The event was supported by the Social Impact Club at London Business School. Anshu Gupta is the founder of Goonj and Gram Swabhiman, a pioneering figure and…
The Power of Business – bringing together global and local voices
The Wheeler Institute was delighted to host two panels as part of the Dharma Life Labs initiative on entrepreneurship and integrated care solutions. The discussion spotlighted how entrepreneurial spirit, and innovation drives change, how technology empowers small businesses, bringing sustainability to traditional industries, and championing women in rural India. Building on a long-term collaboration, and…
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