When business makes a difference: India, Covid-19 and why it matters to us all

Better Marketing for a Better World forums

Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. Join the BMBW initiative, authors of the JM Special Issue and practioners in June and July 2021 for a series of four forums on BMBW topics.

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When business makes a difference: India, Covid-19 and why it matters to us all

When business makes a difference: India, Covid-19 and why it matters to us all

Through a moderated conversation we discussed how business can play a role in responding to the social and economic challenges created by Covid-19.

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Launch of DigitalxScale research report and website

Launch of DigitalxScale research report and website

In the past 18 months our research team have collaborated with the UK Foreign, Commonwealth and Development office (FCDO) on a research programme that has developed insights on the incidence and drivers of scale based on the largest database of fintech firms so far in Africa.

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BMBW Forum: Economic and Social Empowerment

*Register for our upcoming forum on 28 July on Prosocial Giving. The second of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured three articles from the Special Issue addressing Economic & Social Empowerment. In the first hour, the authors discussed their inspiration for their research, the […]

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Is there a science to scale? Launch of the DigitalxScale website and report

Nearly 15 years ago, M-PESA launched as one of the world’s first mobile money payment systems – catalysing business growth and banking those otherwise excluded from formal financial institutions. Today more than 700 fintech companies operate across the African continent. Collectively, these fintech companies have created digital payment infrastructures that help businesses and individuals overcome […]

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Wheeler Institute for Business and Development 2021 TADC Call for Proposals

As part of the 2021 Trans-Atlantic Doctoral Conference (TADC) for PhD students from leading business schools in North America and Europe, we are inviting proposals with a deadline of Monday, 30 August 2021. About the Wheeler Institute The Wheeler Institute for Business and Development at London Business School aims to promote research that applies business insights to address the […]

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ACCEL Awards 2021: The Future Unicorns Changing Africa’s Economy

This year, the Wheeler Institute for Business and Development sponsored the ACCEL Awards, an annual business start-up contest organised by the London Business School’s Africa Club in collaboration with the Club Alumni and Corporate Partners including FTSE 100 companies, venture capital firms, entrepreneurship incubators and media companies. The LBS Africa Club and the ACCEL Awards […]

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