Voice of the Village: Results-based Financing for Clean Energy Access

The global drive to replace traditional energy sources with renewable energy will require significant investments in addressing market failures. These investments would need to promote substantially higher use of renewable energy products among consumers households and among businesses. Could results-based financing help achieve these outcomes? Join us the Wheeler Institute in collaboration with Dharma Life…

Business Schools for Climate Leadership

Uniting to Help Shape Climate Leadership Scientific evidence shows that climate change is unequivocally caused by human activity and its effects are noticeable across the world. Addressing this emergency will require radical changes in our use of land and ecosystems, energy systems, urban infrastructure, and industrial systems. Solutions and systems change demand creativity, commitment, and…

Generating Better Marketing for a Better World Research Ideas

Better Marketing for a Better World (BMBW) Proseminar – Session 1 Faculty Leaders: Rajesh Chandy, London Business School and Christine Moorman, Duke University  Date: 28 September, 9-11:30AM ET / 2 – 4:30PM BST  Target Audience: Faculty and Ph.D. students interested in developing research in the BMBW area Register via Zoom Session Summary The objective of this…

When business makes a difference: India, Covid-19 and why it matters to us all

A recording and supporting article for this event is available here. Although much has been said in international media about what is happening in India, the role and response of business remains little discussed. Through a moderated conversation we will discuss the important questions: What is the role of business in responding to the social…

Better Marketing for a Better World forums

Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. The Special Issue of the Journal of Marketing on Better Marketing for a Better…