Better Marketing for a Better World (BMBW) Proseminar – Session 1 Faculty Leaders: Rajesh Chandy, London Business School and Christine Moorman, Duke University Date: 28 September, 9-11:30AM ET / 2 – 4:30PM BST Target Audience: Faculty and Ph.D. students interested in developing research in the BMBW area Register via Zoom Session Summary The objective of this […]
Category Archives: Wheeler Institute
A recording and supporting article for this event is available here. Although much has been said in international media about what is happening in India, the role and response of business remains little discussed. Through a moderated conversation we will discuss the important questions: What is the role of business in responding to the social […]
Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. The Special Issue of the Journal of Marketing on Better Marketing for a Better […]
In a conversation moderated by Elias Papaioannou,co-Academic Director of the Wheeler Institute, Mark Carney – UK Prime Minister’s Finance Adviser for COP26 and UN Special Envoy for Climate Action and Finance and former Governor of the Bank of England – and Lucrezia Reichlin – Professor of Economics at the London Business School and Chair of […]
By 2050, 1 in 4 people will be African. Over the last 20 years, Africa has grown at a rate of 4% and boasts half the world’s fastest growing GDP countries. Despite a contraction due to the pandemic, optimism remains high and Africa continues to present a huge opportunity for business and investment.
Tanner Regan has recently joined the Wheeler Institute as a Research Fellow and spoke to us about his work and the challenges and opportunities he sees for development in the region.
Social Enterprise and Business for Change One Young World (OYW) is a not-for-profit organisation, connecting young leaders from across the globe to identify, discuss and come up with solutions to some of the world’s most pressing issues. Each year, OYW hosts its annual Summit, inviting more than 1,800 talented young leaders from over 190 countries, […]
Elias Papaioannou, Professor of Economics at London Business School and Academic Director of the Wheeler Institute for Business and Development was joined in conversation with Christopher Snyder, Professor of Economics at Dartmouth College, to discuss how an advanced market commitment could help speed the development of a vaccine for COVID-19.