In Conversation with Ana Brnabić, Prime Minister of Serbia

The Balkans are used to disruption, and Serbia is no exception. But the huge upheavals that the current state of Serbia has seen over decades – and indeed centuries – could actually be to the country’s advantage, said Serbian Prime Minister Ana Brnabić at a gathering hosted by the Wheeler Institute for Business and Development on 17 June 2019.

Speaking at the event “Winning in the 4th Industrial Revolution”, Brnabić said: “We are used to disruption… We have been living for decades with disruption.” The fourth industrial revolution – robotics, artificial intelligence, the internet of things and much more besides – is bound to cause disruption in economies, societies and employment, she said. “Institutions are being questioned… Processes are going to be rethought completely.”

Ana Brnabić has served as Prime Minister of Serbia since 2017 and is President of the Serbian government’s Council for Innovative Entrepreneurship and Information Technologies. She holds an MBA from the University of Hull and has worked for more than ten years with international organisations, foreign investors, local governments and the public sector in Serbia.

This event was moderated by Rajesh Chandy, Professor of Marketing and Academic Director of the Wheeler Institute for Business and Development.

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