Wheeler Institute for Business and Development

We create impact by identifying big challenges, applying business insights to help solve these challenges, and forging communities of learning and practice to implement large-scale and enduring change.

In Conversation with Mircea Geoană,
Deputy Secretary General, NATO

The Wheeler Institute for Business and Development was delighted to welcome Mircea Geoană, Deputy Secretary General of NATO, who spoke with Florin Vasvari, Professor of Accounting at London Business School, about the key lessons learnt from the conflict, the significant challenges and opportunities ahead, the need for united international resilience and the global strategic shifts…

The Race to Sustainability: Insights from London Business School’s Retail Luxury and Consumer Conference

As the world grapples with environmental challenges, the fashion and luxury sectors are under increased scrutiny for their roles in carbon emissions and waste generation. At the annual Retail Luxury and Consumer Conference (RLCC), organised by London Business School’s Retail, Luxury, and Consumer Club, Dax Lovegrove (Global Director of Sustainability, Jimmy Choo and Versace) and Damian…

What is Greenwashing and Why Do Companies Engage in it?

Greenwashing is conveying misleading or unproven claims about the positive environmental impact of a company’s product. A recent example is HSBC’s misleading advertisement which faced an immediate backlash. The banking giant rolled out an advertisement highlighting its $1 trillion investment in green initiatives. However, the Advertising Standards Authority noted the bank continues to make huge…