Generating Better Marketing for a Better World Research Ideas

Better Marketing for a Better World (BMBW) Proseminar – Session 1 Faculty Leaders: Rajesh Chandy, London Business School and Christine Moorman, Duke University  Date: 28 September, 9-11:30AM ET / 2 – 4:30PM BST  Target Audience: Faculty and Ph.D. students interested in developing research in the BMBW area Register via Zoom Session Summary The objective of this…

When business makes a difference: India, Covid-19 and why it matters to us all

A recording and supporting article for this event is available here. Although much has been said in international media about what is happening in India, the role and response of business remains little discussed. Through a moderated conversation we will discuss the important questions: What is the role of business in responding to the social…

Better Marketing for a Better World forums

Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. The Special Issue of the Journal of Marketing on Better Marketing for a Better…

Climate Standards and Enterprise Value

In a conversation moderated by Elias Papaioannou,co-Academic Director of the Wheeler Institute, Mark Carney – UK Prime Minister’s Finance Adviser for COP26 and UN Special Envoy for Climate Action and Finance and former Governor of the Bank of England – and Lucrezia Reichlin – Professor of Economics at the London Business School and Chair of…

Education for all, occupational choice and business formation in Africa

Elias Papaioannou, Professor of Economics at LBS, with his colleagues, Stelios Michalopoulos, Eastman Professor of Political Economy at Brown University and Torsten Figueiredo Walter, Assistant Professor of Economics at New York University Abu Dhabi is examining the success of school expenditure in terms of economic payoff in post-independence Africa. In a conversation with MBA2021 LBS Africa Club President, Themba Muchaneta, Professor Papaioannou expounds on the objectives of his research and discusses some of the preliminary findings. His research was awarded funding from the Wheeler Institute during our biannual call for proposals.

The benefits of accelerated vaccine development ‘are bigger than we can wrap our minds around’

Elias Papaioannou, Professor of Economics at London Business School and Academic Director of the Wheeler Institute for Business and Development was joined in conversation with Christopher Snyder, Professor of Economics at Dartmouth College, to discuss how an advanced market commitment could help speed the development of a vaccine for COVID-19.

Business research

A primary objective of the Wheeler Institute is to stimulate and support research at the intersection of business and development, with a particular emphasis on research in the developing world. Our business research for impact brochure showcases our most recent supported research, offering tangible solutions to achieve economic, public health and social impact. We are…