When business makes a difference: India, Covid-19 and why it matters to us all

Better Marketing for a Better World forums

Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. Join the BMBW initiative, authors of the JM Special Issue and practioners in June and July 2021 for a series of four forums on BMBW topics.

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When business makes a difference: India, Covid-19 and why it matters to us all

When business makes a difference: India, Covid-19 and why it matters to us all

Through a moderated conversation we discussed how business can play a role in responding to the social and economic challenges created by Covid-19.

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Launch of DigitalxScale research report and website

Launch of DigitalxScale research report and website

In the past 18 months our research team have collaborated with the UK Foreign, Commonwealth and Development office (FCDO) on a research programme that has developed insights on the incidence and drivers of scale based on the largest database of fintech firms so far in Africa.

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Dharma Life’s Pivot: How a social enterprise is empowering women entrepreneurs and transforming its model in response to COVID-19

COVID-19 poses an immense threat to the people of rural India. This is the case both immediately as a health and wellbeing concern and in the longer term as development issues fail to progress due to a shift in focus and funding. Approximately 400 million people working in the informal economy in India are at risk of falling deeper into poverty due to this crisis. This devastating impact on livelihood could take the lives of more Indians than the disease itself.

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“The pandemic will pass, but understanding and maximising the role that firms and business leaders can play in the developing world will remain a key objective throughout society”

My intention this Easter was to work as a Project Officer with the Wheeler Institute in Bachok District, north-east Malaysia, on an initiative with the Red Cross and Red Crescent Movement. I applied to this position eager to use my newly acquired skills from the London Business School MBA programme to support the launch of a humanitarian emergency field school.

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