Tag Archives: Better Marketing for a Better World Initiative

Generating Better Marketing for a Better World Research Ideas

Better Marketing for a Better World (BMBW) Proseminar – Session 1 Faculty Leaders: Rajesh Chandy, London Business School and Christine Moorman, Duke University  Date: 28 September, 9-11:30AM ET / 2 – 4:30PM BST  Target Audience: Faculty and Ph.D. students interested in developing research in the BMBW area Register via Zoom Session Summary The objective of this […]

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BMBW Forum: Prosocial Giving

The last of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured three articles from the Special Issue addressing Prosocial Giving. The authors discussed their inspiration for their research, the implications of their findings for practice, and ideas for future research Leveraging intrinsic desires for self-expression can […]

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BMBW Forum: Health and Well-being

The third of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured four articles from the Special Issue addressing Health & Well-being. The authors discussed the inspiration for their research, the implications of their findings for practice, and ideas for future research. High-powered variable compensation schemes can […]

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BMBW Forum: Economic and Social Empowerment

*Register for our upcoming forum on 28 July on Prosocial Giving. The second of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured three articles from the Special Issue addressing Economic & Social Empowerment. In the first hour, the authors discussed their inspiration for their research, the […]

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