Better Marketing for a Better World (BMBW) Proseminar – Session 1 Faculty Leaders: Rajesh Chandy, London Business School and Christine Moorman, Duke University Date: 28 September, 9-11:30AM ET / 2 – 4:30PM BST Target Audience: Faculty and Ph.D. students interested in developing research in the BMBW area Register via Zoom Session Summary The objective of this…
The last of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured three articles from the Special Issue addressing Prosocial Giving. The authors discussed their inspiration for their research, the implications of their findings for practice, and ideas for future research Leveraging intrinsic desires for self-expression can…
The third of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured four articles from the Special Issue addressing Health & Well-being. The authors discussed the inspiration for their research, the implications of their findings for practice, and ideas for future research. High-powered variable compensation schemes can…
Read our next Scale Series Expert Q&A with Katherine Owens, Head of Labs (R&D) at M-KOPA. As part of an on-going series, the Wheeler Institute’s DigitalxScale research team interviewed experts including practitioners, policymakers and investors to understand practicalities and perspectives on scaling digital technologies across Africa. In this interview with Ruby Nimkar, Principal at Greenhouse Capital, WIBD…
In a conversation hosted by Rajesh Chandy, on behalf of the Wheeler Institute for Business and Development, and moderated by Kimberly Brown, Head of Mobile for Humanitarian Innovation at GSMA, our panelists discussed the role of business in responding to the unique social and economic challenges created by COVID-19, what works in partnerships between public…
*Register for our upcoming forum on 28 July on Prosocial Giving. The second of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured three articles from the Special Issue addressing Economic & Social Empowerment. In the first hour, the authors discussed their inspiration for their research, the…
Nearly 15 years ago, M-PESA launched as one of the world’s first mobile money payment systems – catalysing business growth and banking those otherwise excluded from formal financial institutions. Today more than 700 fintech companies operate across the African continent. Collectively, these fintech companies have created digital payment infrastructures that help businesses and individuals overcome…
The first of four forums hosted by the Better Marketing for a Better World Initiative, in conjunction with the Wheeler Institute, featured four articles from the Journal of Marketing Special Issue addressing sustainability and climate concerns.
The Covid-19 pandemic has had an unprecedented impact around the globe. The situation in India has been devastating, with the healthcare system close to collapse under the strain of thousands of people requiring medical attention. This devastation has been particularly tough for India’s rural population where shortages in doctors, hospital beds and medical equipment have…
What are the challenges for global markets as the world recovers from COVID-19? And what impact will the rising levels of government debt have on inequality and fiscal policy? In a wide-ranging conversation about the future of the capitalism, Gita Gopinath, Chief Economist at the International Monetary Fund, talks with Professor Elias Papaioannou, Co-Academic Director…