BMBW Forum: Prosocial Giving

The last of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured three articles from the Special Issue addressing Prosocial Giving. The authors discussed their inspiration for their research, the implications of their findings for practice, and ideas for future research Leveraging intrinsic desires for self-expression can…

BMBW Forum: Health and Well-being

The third of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured four articles from the Special Issue addressing Health & Well-being. The authors discussed the inspiration for their research, the implications of their findings for practice, and ideas for future research. High-powered variable compensation schemes can…

Better Marketing for a Better World forums

Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. The Special Issue of the Journal of Marketing on Better Marketing for a Better…

Virtual Learning for Improved Livelihoods: Lessons from Female Micro-Entrepreneurs

“Voice of the Village” a collaboration with Dharma Life, Siriti and the Wheeler Institute for Business and Development. The Voice of the Village is a series of conversations on issues that affect those living in rural communities in India – inviting a wide breadth of stakeholders to collaborate and build solutions together. The fourth event…

Climate Standards and Enterprise Value

This online event will discuss the guiding principles of international sustainability standards based on enterprise value where Lucrezia Reichlin, Professor of Economics at the London Business School, will be joined by the former Governor of the Bank of England, Mark Carney. Elias Papaioannou, co-Academic Director of the Wheeler Institute and Economics Professor at London Business School will host the discussion. The…

Health Equity: Implications for Developing and Developed Countries

It is simple and straightforward to make the moral argument that advanced economies should be providing vaccines and support to developing economies. What is more complex, is choosing the correct method of doing so, and demonstrating the positive economic impacts globally. The work of both Professor Sebnem Kalemli-Ozcan and Professor Kamalini Ramdas has aimed to…

Virtual learning for improved livelihoods: Lessons from female micro entrepreneurs

The use of digital technologies has substantially increased with the pandemic, serving as a lifeline for education, health, livelihood and so much more. Virtual learning has become a reality: one that extends to women in rural India. Join us as we bring together female entrepreneurs from rural India with technologists from Accenture and Amazon to…

Education for all, occupational choice and business formation in Africa

Elias Papaioannou, Professor of Economics at LBS, with his colleagues, Stelios Michalopoulos, Eastman Professor of Political Economy at Brown University and Torsten Figueiredo Walter, Assistant Professor of Economics at New York University Abu Dhabi is examining the success of school expenditure in terms of economic payoff in post-independence Africa. In a conversation with MBA2021 LBS Africa Club President, Themba Muchaneta, Professor Papaioannou expounds on the objectives of his research and discusses some of the preliminary findings. His research was awarded funding from the Wheeler Institute during our biannual call for proposals.