The global drive to replace traditional energy sources with renewable energy will require significant investments in addressing market failures. These investments would need to promote substantially higher use of renewable energy products among consumers households and among businesses. Could results-based financing help achieve these outcomes? Join us the Wheeler Institute in collaboration with Dharma Life…
Find out more about this event via Think at London Business School. Expectations about work have been shifting significantly in recent years, and the desire to contribute in a role that has purpose and a positive impact has become a strong motivation for many people in their careers. Are you seeking to make a real…
The Private Sector Development (PSD) Research Network invites you to its 2-day annual conference on ‘Private Enterprises in a Green Recovery, on 9th and 10th December 2021. Join us online for a discussion of issues facing firms in low- and middle-income countries as the focus shifts from immediate survival to long-term sustainability. Hear experts present the latest…
Better Marketing for a Better World (BMBW) Proseminar – Session 1 Faculty Leaders: Rajesh Chandy, London Business School and Christine Moorman, Duke University Date: 28 September, 9-11:30AM ET / 2 – 4:30PM BST Target Audience: Faculty and Ph.D. students interested in developing research in the BMBW area Register via Zoom Session Summary The objective of this…
The last of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured three articles from the Special Issue addressing Prosocial Giving. The authors discussed their inspiration for their research, the implications of their findings for practice, and ideas for future research Leveraging intrinsic desires for self-expression can…
The third of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured four articles from the Special Issue addressing Health & Well-being. The authors discussed the inspiration for their research, the implications of their findings for practice, and ideas for future research. High-powered variable compensation schemes can…
In a conversation hosted by Rajesh Chandy, on behalf of the Wheeler Institute for Business and Development, and moderated by Kimberly Brown, Head of Mobile for Humanitarian Innovation at GSMA, our panelists discussed the role of business in responding to the unique social and economic challenges created by COVID-19, what works in partnerships between public…
*Register for our upcoming forum on 28 July on Prosocial Giving. The second of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured three articles from the Special Issue addressing Economic & Social Empowerment. In the first hour, the authors discussed their inspiration for their research, the…
The first of four forums hosted by the Better Marketing for a Better World Initiative, in conjunction with the Wheeler Institute, featured four articles from the Journal of Marketing Special Issue addressing sustainability and climate concerns.
Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. The Special Issue of the Journal of Marketing on Better Marketing for a Better…