Generating Better Marketing for a Better World Research Ideas

Better Marketing for a Better World (BMBW) Proseminar – Session 1 Faculty Leaders: Rajesh Chandy, London Business School and Christine Moorman, Duke University  Date: 28 September, 9-11:30AM ET / 2 – 4:30PM BST  Target Audience: Faculty and Ph.D. students interested in developing research in the BMBW area Register via Zoom Session Summary The objective of this…

BMBW Forum: Prosocial Giving

The last of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured three articles from the Special Issue addressing Prosocial Giving. The authors discussed their inspiration for their research, the implications of their findings for practice, and ideas for future research Leveraging intrinsic desires for self-expression can…

BMBW Forum: Health and Well-being

The third of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured four articles from the Special Issue addressing Health & Well-being. The authors discussed the inspiration for their research, the implications of their findings for practice, and ideas for future research. High-powered variable compensation schemes can…

When business makes a difference: India, COVID-19 and why it matters to us all

In a conversation hosted by Rajesh Chandy, on behalf of the Wheeler Institute for Business and Development, and moderated by Kimberly Brown, Head of Mobile for Humanitarian Innovation at GSMA, our panelists discussed the role of business in responding to the unique social and economic challenges created by COVID-19, what works in partnerships between public…

BMBW Forum: Economic and Social Empowerment

*Register for our upcoming forum on 28 July on Prosocial Giving. The second of four forums hosted by Better Marketing for a Better World, in conjunction with the Wheeler Institute, featured three articles from the Special Issue addressing Economic & Social Empowerment. In the first hour, the authors discussed their inspiration for their research, the…

When business makes a difference: India, Covid-19 and why it matters to us all

A recording and supporting article for this event is available here. Although much has been said in international media about what is happening in India, the role and response of business remains little discussed. Through a moderated conversation we will discuss the important questions: What is the role of business in responding to the social…

The changing role of government in a vaccinated world

What are the challenges for global markets as the world recovers from COVID-19? And what impact will the rising levels of government debt have on inequality and fiscal policy? In a wide-ranging conversation about the future of the capitalism, Gita Gopinath, Chief Economist at the International Monetary Fund, talks with Professor Elias Papaioannou, Co-Academic Director…