When business makes a difference: India, Covid-19 and why it matters to us all

Better Marketing for a Better World forums

Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. Join the BMBW initiative, authors of the JM Special Issue and practioners in June and July 2021 for a series of four forums on BMBW topics.

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When business makes a difference: India, Covid-19 and why it matters to us all

When business makes a difference: India, Covid-19 and why it matters to us all

Through a moderated conversation we discussed how business can play a role in responding to the social and economic challenges created by Covid-19.

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Launch of DigitalxScale research report and website

Launch of DigitalxScale research report and website

In the past 18 months our research team have collaborated with the UK Foreign, Commonwealth and Development office (FCDO) on a research programme that has developed insights on the incidence and drivers of scale based on the largest database of fintech firms so far in Africa.

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Leaders must take a responsible approach during COVID-19 pandemic

COVID-19 is a test of an organisation’s purpose, resilience and the values of its leaders; this is even more profound and challenging for firms operating in emerging markets. Amit Mehra, Managing Director of Growth, Strategy, Innovation at Accenture joins Rajesh Chandy in conversation to discuss a systematic approach to growth, the advantage of digital tools and opportunity for developing countries.

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The Wheeler Institute COVID-19 series: Exploring the impact of a pandemic on developing countries

We are seeking to understand, illuminate and offer solutions to the challenges created by COVID-19. Through the Wheeler Institute COVID-19 series, we want to identify the role of business in addressing these challenges, with a focus on the implications and actions for those in developing countries. 

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