Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. Join the BMBW initiative, authors of the JM Special Issue and practioners in June and July 2021 for a series of four forums on BMBW topics.
Through a moderated conversation we discussed how business can play a role in responding to the social and economic challenges created by Covid-19.
In the past 18 months our research team have collaborated with the UK Foreign, Commonwealth and Development office (FCDO) on a research programme that has developed insights on the incidence and drivers of scale based on the largest database of fintech firms so far in Africa.
The role of trust in health care systems has never been more important than during the current outbreak of COVID-19. Elias Papaioannou was joined in conversation with Oeindrila Dube, to discuss her research in Sierra Leone during the Ebola outbreak.
Digital solutions are already providing access to liquidity and commerce in emerging markets during COVID-19. Dr Nick Hughes OBE, Executive Fellow at the Wheeler Institute joins Rajesh Chandy in conversation to discuss the impact of digital payment solutions for developing countries.
COVID-19 is a test of an organisation’s purpose, resilience and the values of its leaders; this is even more profound and challenging for firms operating in emerging markets. Amit Mehra, Managing Director of Growth, Strategy, Innovation at Accenture joins Rajesh Chandy in conversation to discuss a systematic approach to growth, the advantage of digital tools and opportunity for developing countries.
We are seeking to understand, illuminate and offer solutions to the challenges created by COVID-19. Through the Wheeler Institute COVID-19 series, we want to identify the role of business in addressing these challenges, with a focus on the implications and actions for those in developing countries.
We are offering a number of grants to members of the LBS academic community for new research on issues related to the current crisis.
The Wheeler Institute for Business and Development’s research collaboration with the UK Government’s Department for International Development (DFID) has officially kicked-off this week.
This project will combine theory with case study applications to illustrate how sustainable investment clusters (special economic zones, industrial parks, agro-processing zones, etc.) can have an outsized impact to catalyse low carbon and inclusive growth.